1、 Color selection is consistent with brand image
Brands usually have specific main tones or color combinations to represent their personality and values. If the brand emphasizes nature and environmental protection, it may choose earth color schemes such as green and brown; If a brand pursues elegance and delicacy, it may prefer soft pink, light purple, or champagne colors. Ensure that the color selection of packaging cans matches the overall color image of the brand, and can quickly convey the brand’s characteristics visually.

2、 Incorporating brand logos and symbols
Displaying the brand logo prominently on the packaging can is the most direct way to identify the brand. In addition, brand specific symbols, patterns, or icons can also be cleverly utilized. For example, if the symbol of a brand is a butterfly, butterfly elements can be distributed on the surface of packaging cans in different forms and sizes to enhance the brand’s recognizability and memory points.

3、 Tell the brand story
By printing short and vivid text on packaging cans, describe the brand’s founding intention, development process, or unique manufacturing techniques. For example, a family inherited aromatherapy candle brand can mention the perseverance and innovation of several generations on its packaging, allowing consumers to feel the humanistic sentiment and historical accumulation behind the brand while purchasing products.

4、 Reflect brand values
If the brand emphasizes sustainable development, it can label the use of environmentally friendly materials, recyclable labels, or relevant environmental declarations on the packaging cans; If the brand emphasizes handmade craftsmanship and the spirit of craftsmanship, it can showcase hand-painted patterns or mention the names of craftsmen and their artistic heritage.

5、 Drawing on cultural elements from the birthplace of the brand
If the brand originated from a specific region or country, its packaging can design can incorporate local cultural characteristics. For example, brands from France can use French decorative lines, floral patterns, or silhouettes of the Eiffel Tower; Brands originating from the East can utilize traditional elements such as calligraphy, seals, and auspicious patterns.

6、 Create unique packaging can shapes
Design unique packaging can shapes related to brand culture. If the brand values innovation as its core, non-traditional and futuristic geometric shapes can be adopted; If the brand emphasizes tradition and classics, it may choose retro bottle shapes, such as Roman column or Chinese blue and white porcelain bottle styles.

7、 Reflecting the target audience of the brand
Understand the consumer group that the brand primarily targets, and cater to their aesthetics and preferences in packaging can design. For example, for young and fashionable consumers, packaging cans can adopt popular illustration styles, fashionable fonts, and modern decorative elements; For audiences who pursue quality and luxury, packaging cans should reflect a refined and noble temperament.

8、 Creating a series of packaging can designs
Design a series of interrelated yet distinctive packaging cans based on the different product lines of the brand or the different fragrance types of scented candles. By using unified design elements, styles, or themes, a coherent visual system is formed to enhance the overall and coherent nature of the brand, allowing consumers to immediately associate the brand with any product they see.
Through the comprehensive application of various methods mentioned above, scented candle packaging cans can become a vivid carrier of brand culture, establish a deep emotional connection with consumers, and enhance brand awareness and loyalty.