Customization is no longer the only area of luxury goods: personalized design can now be applied to many products, and the ros é wine market is a perfect example of how packaging solutions can play an important role in supporting market growth.
Â
Â
For several years, the ros é wine market in France and the international market has been continuously growing. From 2002 to 2016, global consumption per 100 liters increased by 32%, while France increased by 46% (ros é Observatory CIVP/RanceGriMer – Abso Consumer 2017). This growth is encouraged by the high-end market (2011-2015 compound annual growth rate+3.30), which includes increasingly personalized products as well as special or limited editions.
Â
Â
According to data from the Nielsen Institute (2015), 64% of consumers may purchase new products simply because their design attracts their attention, and 41% of consumers will purchase wine again based on packaging preparation.
Â
Â
According to the latest data, this is a great opportunity for the French ros é wine market, which accounts for 35% of global ros é wine consumption (CIVP/FranceGriMer – Abso Conseil, 2016) and is the favorite wine of the French. The main consumers of Ros é are millennials, women, summer and special occasion consumers. The design of the bottle must meet the expectations of these new consumers.
Ros é bottle
These consumers are more likely to pay more for brands that offer personalized products and experiences. Therefore, creating packaging that is worth sharing on social media has become a key purchasing driver. In addition, over 70% of purchasing decisions are made in stores (POPAI, 2012), and packaging is often the only way for brands to communicate.
Â
Due to the fact that ros é wine has been voted as the favorite wine of the French in public opinion surveys, as well as the most festive, social, simple, and easily obtainable wine, its producers enjoy more creativity and flexibility in producing differentiated wines. This is more accurate considering that ros é wine is not subject to strict traditional norms that other types of wine must adhere to.
Â
Â
Consumers are becoming increasingly sensitive to the design of bottles. The conclusion we can draw from this competition confirms the market trend, which is that consumers are looking for a more streamlined and advanced design, for peach red, lighter design.
Â
Â
If you’re in the market for a suitable storage and packaging material,
we have thousands of different types of glass products available.
Our professional team is here to support your business and share you valuable experiences.
Feel free to inquire!
Contact Us
Sales Ruby
Email: sales05@xzbolite.com
